I am a twit.
I've spent the last week or so fuming in my head over an ad for 3 mobiles which I've been seeing on the sides of buses recently -- and seriously intending to write about it here.
This one:
I've been shaking my head and muttering about it ever since I first saw it, to the effect that while it was all well and good to reach 96% of Australians, it was pretty fucking dodgy to draw a map in which, if you're not within the coverage zone, you don't exist. Darwin might be described as provincial (if we exclude the 'quaint' sense of the word, which seems to exclude a place in which people get eaten by crocodiles), but it's not exactly a one-pub-one-post-office kind of a town. Where did these guys get off pretending Darwin -- and, to be fair, various other places which I have no acquaintence with -- doesn't exist? I may be from a small town with pretensions,
Anyhow, as I say, I've been idly intending to write a bit of a rant about it and pop it up here, but what with one thing and another, never quite got around to it -- until tonight.
What prompted this little fit of activity, you may ask?
Well, in the continuing absence of Doctor Who -- which I fully intend to continue to moan about until they cancel NCIS and my favourite hot goth scientist chick -- I curled up in bed with my weekend newspaper magazine, and half a dozen pages in, there's a half-page version of That Ad in there.
This set off a new round of fuming and muttering, which came to an abrupt halt when I noticed that the names of all major cities appear on that map. And that, if you turn the map sideways, it's a cunningly disguised corporate logo, and not some commentary on the city-centrism of advertising execs. And that, to cut a long revelation short, all my fuming and muttering had been for nought.
I got out of bed with intentions other than just making this private little humiliation public -- although I only got out of bed at all because the phone was ringing. As it turns out, it was fortunate I did bestir myself, since I now have something to do with myself (besides sit at home, miss Doctor Who and read the newspapers) tonight, and someone coming in the car with me tomorrow on my trip to Canberra, which is pleasant. I very much enjoy driving, and while I generally like to do it alone, I enjoy the chap in question's company so expect to have a diverting drive down. Of course, this means I have to hustle to get my stuff ready both for tomorrow and for next week -- and here I am muttering to myself (mostly, but also to my small but adoring public) about ads instead of rushing around like I should be.
I've spent the last week or so fuming in my head over an ad for 3 mobiles which I've been seeing on the sides of buses recently -- and seriously intending to write about it here.
This one:
I've been shaking my head and muttering about it ever since I first saw it, to the effect that while it was all well and good to reach 96% of Australians, it was pretty fucking dodgy to draw a map in which, if you're not within the coverage zone, you don't exist. Darwin might be described as provincial (if we exclude the 'quaint' sense of the word, which seems to exclude a place in which people get eaten by crocodiles), but it's not exactly a one-pub-one-post-office kind of a town. Where did these guys get off pretending Darwin -- and, to be fair, various other places which I have no acquaintence with -- doesn't exist? I may be from a small town with pretensions,
Anyhow, as I say, I've been idly intending to write a bit of a rant about it and pop it up here, but what with one thing and another, never quite got around to it -- until tonight.
What prompted this little fit of activity, you may ask?
Well, in the continuing absence of Doctor Who -- which I fully intend to continue to moan about until they cancel NCIS and my favourite hot goth scientist chick -- I curled up in bed with my weekend newspaper magazine, and half a dozen pages in, there's a half-page version of That Ad in there.
This set off a new round of fuming and muttering, which came to an abrupt halt when I noticed that the names of all major cities appear on that map. And that, if you turn the map sideways, it's a cunningly disguised corporate logo, and not some commentary on the city-centrism of advertising execs. And that, to cut a long revelation short, all my fuming and muttering had been for nought.
Dear Beck,
You suck.
Yours,
Beck
I got out of bed with intentions other than just making this private little humiliation public -- although I only got out of bed at all because the phone was ringing. As it turns out, it was fortunate I did bestir myself, since I now have something to do with myself (besides sit at home, miss Doctor Who and read the newspapers) tonight, and someone coming in the car with me tomorrow on my trip to Canberra, which is pleasant. I very much enjoy driving, and while I generally like to do it alone, I enjoy the chap in question's company so expect to have a diverting drive down. Of course, this means I have to hustle to get my stuff ready both for tomorrow and for next week -- and here I am muttering to myself (mostly, but also to my small but adoring public) about ads instead of rushing around like I should be.
posted by beck at 7:18 pm
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